Atlas Growers

Atlas Growers is a Canadian medical cannabis production company located in the heart of the prairies near Edmonton, Alberta. We strive to improve of people’s lives by producing the highest grade, pharmaceutically viable cannabis flower and related cannabis products while simultaneously leading the industry on the science behind the historically misunderstood and misrepresented cannabis plant.

Founded in 2015, Atlas is nearing completion on the construction of a state of the art, purpose built 38,000 square foot facility and laboratory, designed to grow and process the highest-grade of cannabis and cannabis-based products possible. The technology incorporated into the building and industry-leading cultivation practices are coupled with a fully indoor, climate-controlled environment to enable the customizable ecosystems needed to properly cultivate the cannabis plant at maximum efficiency. We have 160 acres of land at our disposal and are currently engineering three, 350,000 square foot expansions to ultimately have nearly 1,100,000 square feet of growing space, with the business being on track to ship our first products in September 2018.

With a talented team of educated, experienced and dedicated members, a growing list of exciting new partnerships, and our state-of-the-art cannabis production facility and laboratory, we hope to re-write the book on what is known about cannabis, isolate and understand the myriad of medically viable phytochemicals it produces.

Meet Our Team

Sheldon Croome

President & CEO

Sheldon is a Co-Founder and Founding Director of Atlas Growers, business professional, marketing consultant and entrepreneur who is driven to innovate, create and manage. Currently seated on the board of directors at two firms, Sheldon brings over seven years of corporate management experience to Atlas Growers. He has been featured in news articles, radio interviews, and on television following his successful business pitch on the Canadian TV series Dragon’s Den in 2013.

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Clint Weir

Vice President of Business Development

Clint is a Co-Founder and Founding Director of Atlas Growers and has a long history of experience in the oilfield and construction industry beginning in 1987. A few years after, he entered an apprenticeship program at NAIT, obtaining a Journeyman Red Seal designation as Steamfitter/Pipefitter in 1994 and later obtained a second class Gasfitter designation. Shortly after obtaining a trade certificate he moved into a supervisory role in 1995.

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Jeffrey R. Gossain

Vice President of Operations

Jeffrey is a Professional Engineer and Founding Director of Atlas Growers. He has 8 years of experience working with construction companies and managing equipment assets in excess of $300 million. He also helped implement, test and expand the SAP ERP system for a large company. In addition, Jeffrey has a business that creates and manages mobile applications in the Health and Fitness industry, with one mobile app recently making the list of top fitness apps globally.

Cale Alacer

Founding Director

Cale is a strategy and operations consultant who holds a Professional Engineer designation. He has several years of engineering and management consulting experience and excels at business administration, operations, project management and technical design. He has a wide range of experience including assisting medium to large companies with market entry research, strategy development, organizational design, process development and improvement, cost optimization, change management and stakeholder engagement, transactions and divestitures and the implementation of performance measurement systems.

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Jim Hole

Vice President of Cultivation

Jim is Alberta’s most articulate horticulturist – and one of the most knowledgeable. He is ardent about plants, the environment and business. His passion inspires audience members to “get down and dirty” and to regenerate their lives with horticulture. In addition to running Hole’s Greenhouse and writing bestselling books and newspaper columns for the Edmonton Journal and Saskatoon Star-Phoenix, Jim can be heard on CBC radio and seen on various TV stations. His humour and engaging spirit are legendary, making him a highly sought-after speaker nation-wide.

Why Medical Cannabis?

Over 20 years ago, medical researchers made an astounding discovery: There is a part of the human brain that responds to the chemicals contained in cannabis. The scientists named it the endocannabinoid system.

They perceived that the endocannabinoid system actually plays a role in the body’s many functions, including the heart, the digestive, the endocrine, the immune, as well as the nervous systems. This discovery generated tremendous interest and scientists around the world have undertaken or are pursuing numerous medical studies to see how these chemicals can help patients who have a variety of conditions that affect these body systems.

Thanks to the results of this medical research, family practitioners across Canada can now prescribe cannabis use for therapeutic applications.

One of Atlas Growers’ priorities is to facilitate further scientific research on medical cannabis through strategic partnerships with local agricultural professionals as well as Canadian universities.  The goal of this research is to provide clinical, reliable data to Canadians and the world as this new market evolves. By doing so,  Atlas offers opportunities for healing and hope. We want to help keep our neighbours healthy and our community growing.


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